Profiting from Private Label Rights
by Stuart Reid
Most internet marketers are now familiar with Resell Rights and Master
Resell Rights, but recently there has been a new trend for "Private
Label Rights".
Private Label Rights take the concept of
profiting from other peoples work one step further. They give you the
raw data, the meat of the product, and allow you to claim it as your
own!
Private Label Rights are an incredible asset to the
marketers arsenal. They give you all the benefits of having your own
product without the time and effort of creating it yourself. And you
don't get the main problem of "vanilla" resell rights, that of everyone
selling the same products.
With the rights to these products you
are free to include all the modifications you wish. You can include all
the links you want, any graphics you wish and any new content (or edit
existing content). And after all this you can place a "(C) Your Name"
message to really stamp home the message that this is YOUR work.
However
a little more work is required to turn this data into a finished,
saleable book or application. It's not a matter of branding your name
and uploading a website - but the small amount of extra effort is well
worth it.
Private Label materials can include Source Code to
software, text to information products, graphical files, and more. Each
has it's own advantages and disadvantages.
Source Code will take
some knowledge in order for you to `compile` the code into a finished
software product, and for you to modify it to your specifications. For
the average Marketer this would involve hiring a third party to do this
for you, adding to the time and cost. However, software has a higher
perceived value than an e-book or report.
Graphical files also
take some ability to modify. Sometimes they are supplied as a raw image
in JPG, BMP or GIF format. Any graphics program can load these and you
can usually perform simple modifications.
A more powerful
solution is to have the graphic supplied as a Photoshop file. This
contains a greater amount of information, and you can edit the graphic
to a greater extent. Unfortunately you need a copy of Photoshop to do
this.
Text files for eBooks, Articles and Reports are much easier to work with. For example:
1. You can brand the book with as many links, affiliate programs, back-end sales, or content as you wish.
2.
You can split the content and provide it as an e-course delivered by
autoresponder. You can charge for this, or use it for list-building and
further sales.
3. You can place the content online and build
info-packed websites, perhaps profiting from the traffic via
advertising, such as Google's AdSense program.
4. You can
mix-and-match these, building a site selling YOUR branded product, that
also captures the visitors e-mail address and provides an e-course
(which links back to the paid product). Articles on your site will help
the search-engines find and rank you. All this can be accomplished with
the Private Label Content!
As you can see, there are many possibilities.
It's
not even hard to create the actual product. The easiest method is to
build a web page from the raw text, using a web-page editor. There are
many free web building tools, and your system probably includes
FrontPage or similar.
This web page can then either be used "as
is" or turned into an executable file with a simple ebook creator
program. There are many available, such as Easy Ebook Creator or Jimmy
Browns Ebook Creator.
Another alternative is to use an Acrobat
compatible tool to create a PDF file. You can either use Acrobat
itself, or you can download a free utility. These can convert the
webpage you created with ease. Some PDF tools will install a printer
driver, so you just print the finished webpage through this `fake`
printer, which in turn creates a complete PDF file.
( You can get Web Page Tools, PDF tools and Ebook tools free from http://www.memberssite.net )
PDF files have the advantage of being cross-platform compatible; meaning unlike an EXE file it can be viewed on a PC, or a MAC.
A
number of new sites have appeared selling Private Label Rights. Usually
they're available as a one-off charge for a selection, or via a monthly
membership program.
Two of the best are:
1. Info Go Round
This Private Label site specialises in providing articles on a number
of subjects. These articles can be used in autoresponders, on webpages,
or compiled into complete ebooks. You don't have to include any
copyright information as the content is yours to brand as your own. One
feature that sets this site apart is its members requests and creates
content. Each member is allowed to contribute one article per month and
in exchange the membership for that month is free. This site doesn't
have to cost you a cent!
Try it at: http://www.netpreneurnow.com/infogoround.html
2.
Push Button Health
This Private Label site is focused on the Health and Wellbeing niche.
Each month you are supplied with two complete products on hot topics
such as Hair Loss, Obesity, Arthritis, etc. These guides are in demand
and even come with professional written sales copy so you can create
the websites with ease! Health is a far bigger niche than Internet
Marketing, and the possible profits are equally large.
View at: http://www.netpreneurnow.com/health.html
Private
Label Rights are the most exciting development in Information Product
publishing in recent times. With little work you can have complete
products and sites in hot topics, saving hours of development time and
thousands in costs. Everyone wins!
Stuart Reid is the creator of "The Instant Marketing Library" - your one-stop source for quality e-books, reports and guides... all free! To claim your copy of the latest edition please visit: http://www.InstantMarketingLibrary.com
